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1

Online Advertising Research in Advertising Journals: A Review

Journal:

Journal of Current Issues & Research in Advertising

Year:

2008

Language:

english

File:

PDF, 1.93 MB

english, 2008

2

Engagement and brand loyalty through social capital in social media

Abuljadail, Mohammad, Ha, Louisa

Journal:

International Journal of Internet Marketing and Advertising

Year:

2019

File:

PDF, 2.37 MB

2019

3

Online Posting, Single-Blind Review, Open Access, and the Future of Refereed Journals

Journal:

Journalism & Mass Communication Quarterly

Year:

2020

Language:

english

File:

PDF, 67 KB

english, 2020

4

How US and Chinese Media Cover the USâChina Trade Conflict: A Case Study of War and Peace Journalism Practice and the Foreign Policy Equilibrium Hypothesis

Ha, Louisa, Yang, Yang, Ray, Rik, Matanji, Frankline, Chen, Peiqin, Guo, Ke, Lyu, Nan

Journal:

Negotiation and Conflict Management Research

Year:

2020

File:

PDF, 194 KB

2020

5

Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites

Gi Woong Yun, Sung-Yeon Park, Louisa Ha

Journal:

Journal of Interactive Marketing

Year:

2008

Language:

english

File:

PDF, 133 KB

english, 2008

6

Why university members use and resist technology? A structure enactment perspective

Canchu Lin, Ross Singer, Louisa Ha

Journal:

Journal of Computing in Higher Education

Year:

2010

Language:

english

File:

PDF, 214 KB

english, 2010

7

Limitations and Strengths of Pan–Asian Advertising Media: A Review for International Advertisers

Journal:

International Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 239 KB

english, 1997

8

What Makes People Watch Online In-Stream Video Advertisements?

Joa, Claire Youngnyo, Kim, Kisun, Ha, Louisa

Journal:

Journal of Interactive Advertising

Year:

2018

Language:

english

File:

PDF, 589 KB

english, 2018

9

Does Advertising Clutter Have Diminishing and Negative Returns?

Ha, Louisa, Litman, Barry R.

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 1.70 MB

english, 1997

10

An integrated model of advertising clutter in offline and online media

Ha, Louisa, McCann, Kim

Journal:

International Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 213 KB

english, 2008

11

Learning a novel phonological contrast depends on interactions between individual differences and training paradigm design

Perrachione, Tyler K., Lee, Jiyeon, Ha, Louisa Y. Y., Wong, Patrick C. M.

Journal:

The Journal of the Acoustical Society of America

Year:

2011

Language:

english

File:

PDF, 1.28 MB

english, 2011

12

Writing for the Global Scholar Audience

Journal:

Journalism & Mass Communication Quarterly

Year:

2018

Language:

english

File:

PDF, 54 KB

english, 2018

13

Mapping Recent Development in Scholarship on Fake News and Misinformation, 2008 to 2017: Disciplinary Contribution, Topics, and Impact

Ha, Louisa, Andreu Perez, Loarre, Ray, Rik

Journal:

American Behavioral Scientist

Year:

2019

Language:

english

File:

PDF, 164 KB

english, 2019

14

Internet experience and time displacement of traditional news media use: An application of the theory of the niche

Louisa Ha, Ling Fang

Journal:

Telematics and Informatics

Year:

2012

Language:

english

File:

PDF, 207 KB

english, 2012

15

Determinants of Consumer Responses to Direct Marketing Media

Ha, Louisa, James, E. Lincoln

Journal:

Journal of Promotion Management

Year:

1997

Language:

english

File:

PDF, 583 KB

english, 1997

16

Advertising appeals used by services marketers: a comparison between Hong Kong and the United States

Journal:

Journal of Services Marketing

Year:

1998

Language:

english

File:

PDF, 116 KB

english, 1998

17

Use of Survey Research in Top Mass Communication Journals 2001–2010 And the Total Survey Error Paradigm

Ha, Louisa, Hu, Xiao, Fang, Ling, Henize, Sarah, Park, Sanghee, Stana, Alex, Zhang, Xiaoqun

Journal:

Review of Communication

Year:

2015

Language:

english

File:

PDF, 324 KB

english, 2015

18

Does Advertising Clutter Have Diminishing and Negative Returns?

Louisa Ha and Barry R. Litman

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 2.08 MB

english, 1997

19

Comparing the measures of seven attributes of media reputation

ZHANG, XIAOQUN, Ha, Louisa, Coombs, Timothy

Journal:

Corporate Communications An International Journal

Year:

2017

Language:

english

File:

PDF, 517 KB

english, 2017

20

What do marketers post on brands’ Facebook pages in Islamic countries?

Abuljadail, Mohammad Hatim, Ha, Louisa

Journal:

Journal of Islamic Marketing

Year:

2019

Language:

english

File:

PDF, 263 KB

english, 2019

21

Reviewer Training Curriculum and the Art and Science of Reviewing

Journal:

Journalism & Mass Communication Quarterly

Year:

2019

Language:

english

File:

PDF, 56 KB

english, 2019

22

Smartphones or computers for online sex education? A contraception information seeking model for Chinese college students

Jiang, Weiwei, Ha, Louisa

Journal:

Year:

2019

File:

PDF, 2.06 MB

2019

23

Setting the Public Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981–1997

Cornelius B. Pratt, Louisa Ha, Charlotte A. Pratt

Journal:

Journal of Communication

Year:

2002

Language:

english

File:

PDF, 185 KB

english, 2002

24

Interactivity reexamined: A baseline analysis of early business web sites

Ha, Louisa, James, E. Lincoln

Journal:

Journal of Broadcasting & Electronic Media

Year:

1998

Language:

english

File:

PDF, 1.15 MB

english, 1998

25

Stroke Knowledge and Barriers to Stroke Prevention Among African Americans: Implications for Health Communication

PRATT, CHARLOTTE A., HA, LOUISA, LEVINE, STEVEN R., PRATT, CORNELIUS B.

Journal:

Journal of Health Communication

Year:

2003

Language:

english

File:

PDF, 225 KB

english, 2003

26

Enhanced television strategy models: a study of TV Web sites

Journal:

Internet Research

Year:

2002

Language:

english

File:

PDF, 286 KB

english, 2002

27

Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites

Ha, Louisa, Chan‐Olmsted, Sylvia M.

Journal:

The International Journal on Media Management

Year:

2001

Language:

english

File:

PDF, 1.24 MB

english, 2001

28

Who Pays for Online Content? A Media Dependency Perspective Comparing Young and Older People

Yang, Liu, Ha, Louisa, Wang, Fang, Abuljadail, Mohammad

Journal:

The International Journal on Media Management

Year:

2015

Language:

english

File:

PDF, 333 KB

english, 2015

29

Concerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations

Journal:

International Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 933 KB

english, 1996

30

Does College Students’ Social Media Use Affect School E-Mail Avoidance and Campus Involvement?

Ha, Louisa, Joa, Claire Youngnyo, Gabay, Itay, Kim, Kisun, Cheung, Christy

Journal:

Internet Research

Year:

2017

Language:

english

File:

PDF, 488 KB

english, 2017

31

Fostering Intellectual Debates in Scholarly Journals

Journal:

Journalism & Mass Communication Quarterly

Year:

2018

Language:

english

File:

PDF, 56 KB

english, 2018

32

A pillar of community: Local newspapers, community capital, and impact on readership and advertising

Yun, Gi Woong, Morin, David, Ha, Louisa, Flynn, Mark, Park, Sanghee, Hu, Xiao

Journal:

Community Development

Year:

2018

Language:

english

File:

PDF, 1.31 MB

english, 2018

33

Highlights of Articles

Journal:

Journalism & Mass Communication Quarterly

Year:

2019

Language:

english

File:

PDF, 45 KB

english, 2019

34

From Global Pandemic to Research Excellence in Regions Across the Globe

Journal:

Journalism & Mass Communication Quarterly

Year:

2020

File:

PDF, 54 KB

2020

35

Mission Accomplished and Unaccomplished

Journal:

Journalism & Mass Communication Quarterly

Year:

2020

File:

PDF, 48 KB

2020

36

This line is mine: Consumers' property rights to telephone lines in outbound telemarketing

Journal:

Telecommunications Policy

Year:

1993

Language:

english

File:

PDF, 1.46 MB

english, 1993

37

Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet

Chan-Olmsted, Sylvia M., Ha, Louisa S.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2003

Language:

english

File:

PDF, 1.09 MB

english, 2003

38

Book Review: Programming and Direct Viewer Payment for Television: The Case of Canal Plus Spain. Media Markets Monograph

Journal:

The International Journal on Media Management

Year:

2005

Language:

english

File:

PDF, 84 KB

english, 2005

39

Book Review

Journal:

Journal of Media Economics

Year:

2001

Language:

english

File:

PDF, 34 KB

english, 2001

40

Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States

Ha, Louisa, Ganahl, Richard

Journal:

The International Journal on Media Management

Year:

2004

Language:

english

File:

PDF, 476 KB

english, 2004

41

Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

Ha, Louisa, Chan-Olmsted, Sylvia M.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2004

Language:

english

File:

PDF, 1.30 MB

english, 2004

42

Book reviews

Büttiker, Dominik, Hass, Berthold H., Ha, Louisa, Kathan, Daniel

Journal:

The International Journal on Media Management

Year:

2003

Language:

english

File:

PDF, 829 KB

english, 2003

43

Reviews

Winseck, Dwayne, Starck, Kenneth, Ha, Louisa, Stevenson, Robert L., Wolfsfeld, Gadi, Palmer, Allen W., Olorunnisola, Anthony A., Rao, Sandhya, Lomicky, Carol S., Rao, Sandhya, Shields, Peter, England,

Journal:

Journal of International Communication

Year:

1998

Language:

english

File:

PDF, 1.56 MB

english, 1998

44

Chinese and non‐Chinese scholars’ contributions to communication research on greater China, 1978–98

Ha, Louisa, Pratt, Cornelius B.

Journal:

Asian Journal of Communication

Year:

2000

Language:

english

File:

PDF, 871 KB

english, 2000

45

Media Models and Advertising Effects: Conceptualization and Theoretical Implications

Journal:

Journal of Current Issues & Research in Advertising

Year:

1995

Language:

english

File:

PDF, 1.44 MB

english, 1995

46

Consumers' Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Websites

Ha, Louisa, Chan-Olmsted, Sylvia

Journal:

Electronic Markets

Year:

2002

Language:

english

File:

PDF, 321 KB

english, 2002

47

Subcultures and Use of Communication Information Technology in Higher Education Institutions

Canchu Lin and Louisa Ha

Journal:

The Journal of Higher Education

Year:

2009

File:

PDF, 2.15 MB

2009

48

Use of Survey Research in Top Mass Communication Journals 2001–2010 And the Total Survey Error Paradigm

Ha, Louisa, Hu, Xiao, Fang, Ling, Henize, Sarah, Park, Sanghee, Stana, Alex, Zhang, Xiaoqun

Journal:

Review of Communication

Year:

2015

File:

PDF, 324 KB

2015

49

Subcultures and Use of Communication Information Technology in Higher Education Institutions

Canchu Lin and Louisa Ha

Journal:

The Journal of Higher Education

Year:

2009

Language:

english

File:

PDF, 2.15 MB

english, 2009

50

Crossing Offline and Online Media

Journal:

Journal of Interactive Advertising

Year:

2003

Language:

english

File:

PDF, 309 KB

english, 2003